How a Game Content Manager Reviews 3,200 Titles in 20 Minutes

BoreasBet is a Stockholm-based online casino built for the Nordic market — Sweden, Finland, Norway, and Denmark — operating under a Swedish Spelinspektionen licence and settling in EUR and SEK. The platform serves roughly twenty thousand monthly active players, generates approximately €8M per week in gross gaming revenue, and runs a catalog of 3,200 titles sourced from twenty-eight game providers, with slots accounting for the majority of GGR. As Game Content Manager, Mikael Lindberg is responsible for every title on that shelf: what gets promoted, what gets buried, and what gets removed.

Products used: Game Performance Analytics, RTP Monitoring, Catalog Intelligence

20 minutes | full catalog review completed

12 | games flagged for removal

5 | titles selected for homepage promotion slot

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Challenge

The first Monday of every month, Mikael sits down to answer the same question his Head of Casino always asks by Wednesday: which titles are pulling their weight, which providers deserve more shelf space, and what should be on the homepage carousel next week? The answer spans 3,200 titles, twenty-eight provider integrations, and six weeks of player behavior data. Before Gaming Mind AI, pulling it together was a half-day exercise he could never fully finish before the deadline forced his hand.

The BI reports he'd inherited told him top-line GGR by provider — useful, but shallow. They couldn't separate a title's raw revenue contribution from whether it was actually engaging players, whether it was being pushed by the promotional schedule rather than organic discovery, or whether its real-world RTP was drifting from what the provider's certificate claimed. A game could look healthy in a GGR report and still be haemorrhaging players after the first session. The inverse was equally true: sleeper titles with growing session counts rarely surfaced at all.

Staying compliant with Spelinspektionen's responsible gaming and RTP transparency requirements added another layer. Swedish regulations require that player-facing RTP figures be accurate. If a title's observed payout deviated significantly from its certified theoretical RTP, Mikael needed to know — and he needed to know before a regulator noticed. Cross-referencing actual payout data against provider specifications had previously required a manual export and a spreadsheet.

"I was making promotion decisions based on last month's GGR rank and my gut feeling about which studios were producing good content. That's not a catalog strategy — that's guessing. I'd remove a game because it felt slow, or promote one because a provider rep mentioned it, not because the data said so."

— Mikael Lindberg, Game Content Manager, BoreasBet

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Solution

Mikael now opens Gaming Mind AI on the first Monday of each month and runs a single structured conversation that replaces his entire half-day process. The session follows the same arc every time: top performers, engagement quality, RTP verification, provider benchmarking, trending titles, underperformers, and promotional picks — in that order, each step building on the last.

Here's what this month's session looked like:

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Mikael: "Show me the top 50 games by GGR this month."

Rank	Provider	GGR Contribution	Share of Catalog Revenue	MoM Delta	Flag
1–3	Pragmatic Play	€1.42M combined	4.6%	Stable	Top 3 consistent
4	NetEnt (new entrant)	€184K	0.6%	+New to top 15	🟢 Trending — investigate
5–10	Various	€830K combined	2.7%	Mixed	—
11–50	Various	€1.65M combined	5.3%	Mixed	—
Top 50 total	—	€4.1M	13.1%	—	13% of catalog → 33% of revenue
Full catalog	28 providers	€31.2M	100%	—	—

⚠️ Gaming Mind flags: A NetEnt release that wasn't in the top 15 thirty days ago has jumped to #4 — Gaming Mind marks it as a trending candidate requiring deeper engagement analysis before any promotional decision is made.

The top fifty titles generated €4.1M of the platform's €31.2M monthly GGR — thirteen percent of the catalog accounting for a third of total revenue. Three titles from Pragmatic Play held the top three positions, which is consistent with last month, but the fourth slot was taken by a NetEnt release that wasn't in the top fifteen thirty days ago. Gaming Mind flags that jump immediately and marks the NetEnt title as a trending candidate to investigate further. Mikael notes it and moves on — the GGR rank is the starting point, not the full picture.

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Mikael: "For those top 50, how do the engagement metrics look — unique players, sessions, session length?"

Engagement Health	Count in Top 50	Unique Players	Session Trend	Avg Session Length	Assessment
Strong fundamentals	42	90+ unique/month	Stable or growing	11+ min (platform avg)	🟢 Genuine performers
Weak fundamentals (promotion-dependent)	8	<90 unique/month	Trending down	<4 min	🔴 GGR likely follows placement
— Of which in top 20	2	—	—	—	🔴 Caution on rank confidence

⚠️ Gaming Mind flags: 8 of the top 50 GGR titles are likely promotion-dependent — they collect revenue primarily because of prominent placement, not player demand. Strip the homepage feature and their GGR likely follows. This changes how Mikael should interpret their rank.

This is where the picture gets more honest. Eight of the top fifty titles by GGR show weak engagement fundamentals: fewer than 90 unique players per month, session counts trending downward, and average session lengths under four minutes — well below the platform average of eleven minutes. Gaming Mind flags these as likely promotion-dependent earners: titles that collect GGR primarily because they've had prominent placement, not because players seek them out. Strip the homepage feature and the GGR likely follows. Two titles in the top twenty fall into this category, which changes how confident Mikael is in their rank.

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Mikael: "Check RTP compliance across the full catalog. Flag anything where actual payout is meaningfully off from certified theoretical RTP."

Flag Category	Count	Action Level	Notes
Minor statistical variance (within confidence band)	7	No action	Normal for sample size
Moderate deviation (note to provider)	4	Provider note	No urgent escalation
Material deviation >2.5 pp below certified RTP (90+ days, 50K+ rounds)	3	🔴 Compliance priority	Statistical noise ruled out
— From Vantage Studios	2	🔴 Suspend + formal case	Same provider, pattern
— From separate provider	1	Provider config correction	Resolved within week
Total flagged	14	—	Out of 3,200 titles

⚠️ Gaming Mind flags: Two Vantage Studios titles show material RTP deviation across 90+ days and 50,000+ rounds — well beyond the threshold where statistical noise is a credible explanation. Spelinspektionen's transparency guidance makes accurate player-facing RTP a regulatory expectation. Both titles suspended within 24 hours.

Gaming Mind runs the comparison across all 3,200 titles and returns 14 flags. Seven are minor statistical variance — well within the normal confidence band for sample size, nothing actionable. Four are in a moderate deviation band that warrants a note to the relevant provider but no urgent escalation. Three titles, however, show observed RTP running more than 2.5 percentage points below their certified theoretical figures over 90 days and more than 50,000 rounds — the threshold where statistical noise is no longer a credible explanation. Two of those three are from the same provider: Vantage Studios, a smaller studio Mikael added six months ago. Gaming Mind surfaces this automatically and marks it as a compliance priority, noting that Spelinspektionen's transparency guidance makes accurate player-facing RTP a regulatory expectation, not just good practice.

"Finding those three RTP outliers used to require me to export payout data, match it against provider specs in a spreadsheet, and recalculate variance manually. Gaming Mind did it across 3,200 titles in the same conversation, in thirty seconds."

— Mikael Lindberg

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Mikael: "Compare provider performance. Who's earning their shelf space?"

Provider	GGR Rank	Player Reach	Session Quality	RTP Compliance	Catalog Utilization	Overall
Pragmatic Play	1	High	Strong	Clean	74%	🟢 Top tier
Evolution	2	High	Strong	Clean	68%	🟢 Top tier
Nolimit City	Mid-tier	Disproportionately high vs GGR	Excellent	Clean	61%	🟢 Undervalued
Hacksaw Gaming	Mid-tier	Strong	Excellent	Clean	58%	🟢 Undervalued
Vantage Studios	Low	Low	Below avg	🔴 2 flags	26%	🔴 Under review
Provider (18 months, 24 titles)	Low	Low	Weak	Clean	25%	🔴 Conversation needed
Provider (no recent hit, 14 months)	Low	Low	Weak	Clean	28%	🔴 Conversation needed

⚠️ Gaming Mind flags: Nolimit City and Hacksaw Gaming score disproportionately well on session quality and player reach relative to their GGR position — signs of an engaged, returning audience. Three providers have catalog utilization below 30% and warrant direct conversations.

Gaming Mind scores all twenty-eight providers across five dimensions: GGR contribution, unique player reach (how many distinct players touched at least one title from that provider), average session quality, RTP compliance record, and catalog utilization — the share of a provider's integrated titles that are actually being played. Pragmatic Play and Evolution lead on raw GGR, as expected. But two mid-tier studios, Nolimit City and Hacksaw Gaming, score disproportionately well on session quality and player reach relative to their GGR position — signs of an engaged, returning audience that outperforms their revenue rank. At the bottom of the utilization table, three providers have catalog utilization rates below 30%: Vantage Studios (already flagged for RTP), a provider integrated eighteen months ago with 24 titles of which only six are played, and a third studio whose last commercially successful release was fourteen months ago. Mikael has the foundation he needs for a direct conversation with all three.

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Mikael: "What are the fastest-growing games this month — titles with the biggest player count or session growth?"

Title	Provider	Player Count Growth (MoM)	Growth Type	Returning Player Rate	Homepage Carousel?
NetEnt climber	NetEnt	+64% unique players	🟢 Organic (78% no promo)	—	No
Play'n GO title	Play'n GO	Modest but sustained	🟢 Organic	61% returning	No
5 other organic climbers	Various	+15%–+35%	🟢 Organic	Varied	Mixed
8 promotion-driven spikes	Various	+20%–+50%	🟡 Campaign-driven	Low	Yes (active campaign)

⚠️ Gaming Mind flags: The NetEnt climber shows 64% player count growth with 78% of its audience discovering it without a direct promotional push — the strongest organic growth signal in the catalog. The Play'n GO title's 61% returning player rate flags it as a retention play, not an acquisition play. Neither is currently in the homepage carousel.

Fifteen titles show statistically meaningful growth, but Gaming Mind separates organic growth from promotion-driven spikes before presenting the list. The genuinely organic climbers — titles gaining players without being in an active campaign or homepage feature — number seven. The NetEnt release Mikael noticed in the GGR top fifty is here, showing a 64% increase in unique players month-over-month with 78% of its audience being players who discovered it without a direct promotional push. A second title, from Play'n GO, is growing more modestly but shows an unusually high returning-player rate: 61% of this month's sessions come from players who played it in the prior month. That retention signal stands out. Neither title is currently in the homepage carousel.

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Mikael: "Which games are underperforming? I want removal candidates — low GGR, low engagement, no growth signal."

Filter Stage	Titles Remaining	Criteria
Bottom 15% GGR + <40 unique players/month + zero growth (90 days)	84	Three-factor initial filter
+ In catalog 6+ months (exclude new additions)	41	Remove titles still finding audience
+ Active integration overhead + player-visible in search	12	Highest-priority removal candidates
Combined monthly GGR of 12 removal candidates	<€200	0.007% of total platform GGR
Providers with 11+ of 12 candidates	3	Already flagged for underperformance

⚠️ Gaming Mind flags: Removing these 12 titles costs the platform an estimated €2,100 in monthly GGR while eliminating active integration overhead and improving the signal-to-noise ratio in player search. Eleven of the twelve come from three providers already flagged for underperformance.

Gaming Mind applies a three-factor filter: GGR in the bottom 15% of the catalog, unique players below 40 per month, and zero positive growth signal over the past 90 days. Eighty-four titles meet all three criteria. Gaming Mind then applies a fourth filter — titles that have been in the catalog for at least six months, eliminating any new additions still finding their audience — which narrows the list to 41. From those, it surfaces the 12 highest-priority removal candidates: titles consuming active integration maintenance overhead and appearing in player-visible search results while generating less than €200 in combined monthly GGR. Eleven of the twelve are from three providers, two of which are already flagged for underperformance. Removing them simplifies the catalog without meaningfully affecting any player segment's experience.

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Mikael: "Based on all of this, which five games should I recommend for the homepage promotion slot next month?"

Pick	Provider	Rationale	Signal Type
1. NetEnt organic climber	NetEnt	+64% unique player growth, 78% organic discovery, broad new-player appeal	Acquisition play
2. Play'n GO high-return title	Play'n GO	61% returning player rate — highest in catalog	Retention play
3. Pragmatic Play (outside top 10)	Pragmatic Play	Strong session lengths, no prior homepage exposure	Latent quality
4. Nolimit City title A	Nolimit City	Top session quality score, no current carousel representation despite 5th-largest GGR	Underexposed
5. Nolimit City title B	Nolimit City	Consistent session depth, complements title A	Underexposed

⚠️ Gaming Mind flags: All five picks are selected based on organic growth signals, session quality, and player retention — not GGR rank or provider relationships. The recommendation excludes promotion-dependent titles and titles with active RTP investigations.

Gaming Mind builds the recommendation from the session's findings rather than defaulting to the GGR leaderboard. The five picks are the NetEnt climber with organic growth and broad new-player appeal; the Play'n GO title with the high returning-player rate, which Gaming Mind flags as a retention play rather than an acquisition play; a Pragmatic Play release sitting just outside the current top ten with strong session lengths and no prior homepage exposure; and two titles from Nolimit City, which scored well on session quality in the provider comparison and has no current homepage representation despite being the fifth-largest GGR contributor. Each recommendation includes a one-line rationale and the supporting metrics. Mikael adjusts one pick — swapping out a Pragmatic Play title for a provider whose rep has flagged an upcoming exclusive — and copies the list into the brief he'll send to his content team.

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Results

Catalog review time dropped from half a day to 20 minutes

Mikael's full monthly session — top performers through promotion picks — took twenty minutes. He didn't open a BI tool, request a data export, or cross-reference a spreadsheet. The entire catalog brief was written and sent to the content team before his 10 AM catch-up.

Three RTP compliance issues caught before they became regulatory exposure

The two Vantage Studios titles with material RTP deviation were suspended from the live catalog within 24 hours while Mikael opened a formal case with the studio. A compliance note was filed with the platform's Spelinspektionen contact before any player complaint or audit trigger. The third outlier — from a separate provider — was resolved with a provider-side config correction within the week.

12 dead-weight titles removed, catalog signal improved

Removing twelve titles cost the platform an estimated €2,100 in monthly GGR — less than 0.007% of total — while eliminating active integration overhead and improving the signal-to-noise ratio in player search. With fewer irrelevant results surfacing in the catalog browser, click-through rates on recommendation carousels increased by 9% in the month following the cleanup.

Provider meetings scheduled with data, not impressions

Mikael arrived at his three underperformer conversations — with Vantage Studios, and the two other low-utilization providers — with specific utilization rates, session quality scores, and RTP data. Two of the three meetings resulted in agreed catalog rationalization plans. The third, with Vantage Studios, is under formal review pending the RTP investigation outcome.

Homepage picks driven by engagement data, not provider relationships

The five promoted titles were selected based on organic growth signals, session quality, and player retention rates — not GGR rank or provider lobbying. Within three weeks, the homepage carousel CTR was up 14% compared to the prior month, and the NetEnt organic climber posted the strongest first-week GGR lift of any title promoted to the carousel in the past six months.

"I used to have a gut feel about what was working and a GGR spreadsheet that told me half the story. Now I have a twenty-minute conversation that tells me everything — which games earn their placement, which providers need a serious conversation, and which titles are a compliance risk I haven't noticed yet. The catalog is a product. Gaming Mind helped me start managing it like one."

— Mikael Lindberg, Game Content Manager, BoreasBet