How an Affiliate Manager Reviews 62 Partners in 15 Minutes

ArcPlay is a Philippines-based iGaming operator running a dual-currency platform — USDT and PHP — serving around twenty thousand monthly active players across Southeast Asia. The platform runs strong across both sports and casino verticals, generating approximately $3.5M per week in gross gaming revenue. Like most SEA operators, ArcPlay built a substantial share of its player base through affiliate partnerships, and today sixty-two affiliate partners account for the majority of new first-time depositors.

Products used: Affiliate Analytics, Player Attribution, Commission Intelligence

15 minutes | full monthly affiliate performance review

62 affiliates ranked by net revenue contribution

Top 5 affiliates drive 58% of quality FTDs

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Challenge

The first Monday of every month belongs to Ryan Santos. His job is to rank ArcPlay's sixty-two affiliate partners, calculate their commission payouts, identify which partners are growing player quality and which are dragging down the portfolio — and have a defensible report ready before the weekly leadership call at noon.

Before Gaming Mind AI, that report took Ryan the better part of three business days. He'd pull raw FTD counts from the acquisition dashboard, cross-reference lifetime value data from a separate analytics tool, manually calculate revenue share and CPA payouts per partner in a spreadsheet, and then attempt to reconcile the numbers when they disagreed — which they frequently did because attribution windows weren't applied consistently across systems. By Thursday, he'd have a report that was already three days stale, and he'd spend another half day fielding questions from affiliates disputing their payout figures.

The real problem wasn't volume. Ryan had managed sixty-two partners before — he knew the relationships, knew the traffic sources, knew which partners ran Telegram channels in Cebu and which ran Facebook groups in Kuala Lumpur. The problem was that none of his tools could connect partner-level FTD data to downstream player quality. An affiliate could deliver two hundred FTDs in a month and look like a star — until you noticed that most of them had churned by week two and that the revenue they generated barely covered the CPA. Separating acquisition volume from acquisition quality required a manual join across three systems that nobody had time to run every month.

"I'd get to the end of the month with a spreadsheet full of FTD counts, and I genuinely couldn't tell you which partners were making us money and which were burning it. The numbers looked different depending on which system you pulled from, and nobody trusted the report until they'd double-checked it themselves."

— Ryan Santos, Affiliate Manager, ArcPlay

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Solution

Ryan now opens Gaming Mind AI on the first Monday of each month and runs the entire affiliate review in a single session. The AI pulls attribution, player quality, and commission data into one conversation — and Ryan can move from headline ranking to individual partner flags to finalized commission calculations without switching tools.

Here's what a typical monthly review session looks like:

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Ryan: "Rank all 62 affiliates by net revenue contribution for last month."

Rank	Affiliate	FTDs	Net Revenue (₱)	GGR Share	Commission Tier	MoM Trend
1	AffHub PH	412	₱8,984,000	19%	Rev Share 35%	🟢 +8%
2	BetLink Asia	298	₱4,917,600	10.4%	Rev Share 32%	🟢 +3%
3	TigerPromo	241	₱3,864,000	8.2%	Rev Share 30%	🟢 +31%
4	SportsKing SEA	189	₱3,412,800	7.2%	Rev Share 28%	🟡 +1%
5	NightOwl Traffic	156	₱2,980,800	6.3%	Rev Share 27%	🟡 -2%
Top 5 total	1,296	₱24,159,200	51.2%	—	—
6	FilBet Partners	143	₱2,146,000	4.5%	CPA $53	🟡 flat
7	PromoZone MNL	184	₱1,225,600	2.6%	CPA $53	🔴 -14%
8	FastBet Leads	203	₱1,316,000	2.8%	CPA $53	🔴 -11%
9–62	(54 partners)	3,847	₱14,353,200	30.4%	Various	Mixed
All 62 affiliates	5,673	₱47,200,000	100%

⚠️ Gaming Mind flags: The top 5 affiliates together drove 58% of all quality FTDs and generated ₱47.2M in net revenue last month. AffHub PH alone accounted for 19% of total affiliate-sourced GGR — nearly double the second-ranked partner. Concentration risk at the top has increased for the third consecutive month. Review whether AffHub PH's contract reflects their current leverage.

The top of the leaderboard is familiar, but the margins surprise Ryan every time. The top five affiliates — AffHub PH, BetLink Asia, TigerPromo, SportsKing SEA, and NightOwl Traffic — together drove 58% of all quality FTDs and generated ₱47.2M in net revenue last month. AffHub PH alone accounted for 19% of total affiliate-sourced GGR, nearly double the second-ranked partner. Gaming Mind flags that the concentration risk at the top has increased for the third straight month, and recommends reviewing whether the contract with AffHub PH reflects their current leverage.

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Ryan: "Break down player quality metrics by affiliate — LTV and 30-day churn rate."

Affiliate	FTDs	30-Day Churn Rate	Avg LTV ($)	vs Platform Avg Churn	vs Platform Avg LTV	Quality Flag
AffHub PH	412	38%	$74	-11pp	+$16	🟢 Above avg
BetLink Asia	298	43%	$62	-6pp	+$4	🟢 Above avg
TigerPromo	241	41%	$68	-8pp	+$10	🟢 Above avg
SportsKing SEA	189	46%	$57	-3pp	-$1	🟡 At avg
NightOwl Traffic	156	51%	$52	+2pp	-$6	🟡 Slight lag
FilBet Partners	143	54%	$47	+5pp	-$11	🟡 Watch
PromoZone MNL	184	81%	$14	+32pp	-$44	🔴 Critical
FastBet Leads	203	78%	$17	+29pp	-$41	🔴 Critical
(other affiliates)	varies	44–67%	$28–$61	—	—	Mixed
Platform average	—	49%	$58	—	—	—

⚠️ Gaming Mind flags: PromoZone MNL (184 FTDs, 81% churn, $14 avg LTV) and FastBet Leads (203 FTDs, 78% churn, $17 avg LTV) are delivering players who burn out before recovering even their acquisition cost. Both are dramatically below ArcPlay's platform average of 49% churn and $58 LTV. High FTD volume with sub-$20 LTV is the clearest signal of incentivized or low-intent traffic.

This is where the affiliate ranking reshuffles. Two partners in the top fifteen by FTD volume — PromoZone MNL and FastBet Leads — immediately stand out in the wrong direction. PromoZone MNL delivered 184 FTDs last month with an average 30-day churn rate of 81% and an average LTV of just $14. FastBet Leads posted 203 FTDs with 78% churn and a $17 average LTV. Gaming Mind overlays ArcPlay's platform average for context — 49% 30-day churn, $58 average LTV — making clear that both partners are delivering players who burn out before recovering even their acquisition cost.

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Ryan: "Compare CPA vs revenue share efficiency across the top 20 affiliates."

Deal Type	Partners	Total Commission Paid	Net Revenue Generated	Net Revenue / $ Commission	Efficiency Grade
Revenue share 35%	8	$34,200	$96,102	$2.81	🟢 Excellent
Revenue share 28–32%	18	$41,800	$101,572	$2.43	🟢 Good
CPA — top 3 high-volume	3	$28,400	$63,776	$2.25	🟡 Acceptable
CPA — all other partners	33	$55,600	$53,976	$0.97	🔴 Below cost
All CPA partners (36)	36	$84,000	$117,752	$1.44	🟡 Blended
All rev share partners (26)	26	$76,000	$197,674	$2.60	🟢 Strong
Portfolio total (62)	62	$160,000	$315,426	$1.97	🟡 —

⚠️ Gaming Mind flags: Revenue share agreements are producing $2.81 in net revenue per dollar of commission versus $1.44 for flat CPA — and stripping out the top three high-volume CPA partners drops the pure CPA tier to $0.97, below breakeven. This is a contract structure issue, not a traffic quality issue. Eight specific CPA partners warrant floor renegotiation.

Revenue share agreements are producing significantly better returns than flat CPA deals across the top twenty affiliates. Partners on 35% revenue share deals are returning $2.81 in net revenue per dollar of commission paid. Partners on flat CPA terms are averaging $1.44 per dollar — and that figure is heavily skewed by the three highest-volume CPA partners. Strip those out and the pure CPA tier drops to $0.97, meaning ArcPlay is paying out more in commissions than it's earning back in revenue for a meaningful slice of its CPA portfolio. Gaming Mind flags this as a contract structure issue rather than a traffic quality issue and suggests Ryan review the CPA floor on eight specific partners.

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Ryan: "Calculate commission payouts for all 62 partners based on their deal terms."

Affiliate	Deal Type	Qualifying Revenue	Commission Rate	Calculated Payout	Self-Reported Revenue	Variance	Flag
AffHub PH	Rev Share 35%	$257,257	35%	$90,040	$257,257	0%	—
BetLink Asia	Rev Share 32%	$140,503	32%	$44,961	$140,503	0%	—
TigerPromo	Rev Share 30%	$110,400	30%	$33,120	$110,400	0%	—
SportsKing SEA	Rev Share 28%	$97,509	28%	$27,302	$97,509	0%	—
NightOwl Traffic	Rev Share 27%	$85,166	27%	$22,995	$85,166	0%	—
FilBet Partners	CPA $53	143 FTDs	$53/FTD	$7,579	156 FTDs	+9.1%	🟡 Dispute flag
PromoZone MNL	CPA $53	19 qual. FTDs	$53/FTD	$1,007	184 FTDs	+868%	🔴 Dispute flag
FastBet Leads	CPA $53	19 qual. FTDs	$53/FTD	$1,007	203 FTDs	+968%	🔴 Dispute flag
(other 54 partners)	Various	Various	Various	$90,389	Various	< ±5%	—
Portfolio total				$218,400

Top 5 Commission Concentration

Group	Commission Payout	% of Total
Top 5 affiliates	$91,300	41.8%
Remaining 57 partners	$127,100	58.2%
Total	$218,400	100%

⚠️ Gaming Mind flags: Total commission liability is $218,400. Three partners show qualifying revenue more than 5% below self-reported traffic — reconciliation notes are automatically generated so disputes can be addressed with specific data. Top 5 affiliates account for $91,300 of commission against $317K in net revenue — a 3.5x return on commission spend for the top tier.

Gaming Mind runs the commission calculation across all sixty-two partners simultaneously, applying each affiliate's specific deal terms — revenue share percentage, CPA rate, minimum qualifying deposit threshold, and any monthly performance bonuses. Total commission liability for the month comes to $218,400 across the portfolio. The top five affiliates account for $91,300 of that figure, consistent with their revenue contribution. Gaming Mind flags three partners where the qualifying revenue figure differs by more than 5% from the affiliate's self-reported traffic — the reconciliation notes are automatically generated so Ryan can respond to disputes with specific data.

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Ryan: "Flag underperforming affiliates — low LTV, high churn, or declining trend."

Affiliate	Churn Score	LTV Score	Volume Trend	Margin Score	Risk Score	Status	Action
PromoZone MNL	🔴 81% churn	🔴 $14 LTV (↓ from $31, 4mo)	🔴 Volume up, LTV down	🔴 Negative margin	Critical	🔴 Escalate	Contract review — traffic source shift suspected
FastBet Leads	🔴 78% churn	🔴 $17 LTV (↓ 4mo)	🔴 FTD vol +23%, LTV declining	🔴 Negative margin	Critical	🔴 Escalate	Contract review — incentivized/recycled traffic pattern
BudgetBet MY	🟡 67% churn	🟡 $28 LTV	🟡 Flat volume	🟡 Low margin	Medium	🟡 Amber	Performance conversation
QuickClick VN	🟡 63% churn	🟡 $33 LTV	🟡 -8% volume	🟡 Low margin	Medium	🟡 Amber	Performance conversation
AdsFlow ID	🟡 61% churn	🟡 $36 LTV	🟡 -11% volume	🟡 Low margin	Medium	🟡 Amber	Performance conversation
SpinMedia TH	🟡 59% churn	🟡 $39 LTV	🟡 Flat volume	🟡 Marginal	Low-Medium	🟡 Amber	Monitor
GamePush SG	🟡 57% churn	🟡 $41 LTV	🟢 +4% volume	🟡 Marginal	Low-Medium	🟡 Amber	Monitor
ClickArena PH	🟡 55% churn	🟡 $43 LTV	🟡 Flat volume	🟡 Marginal	Low	🟡 Amber	Monitor

⚠️ Gaming Mind flags: PromoZone MNL has posted declining LTV for four consecutive months ($31 → $14) while maintaining high FTD volume — consistent with an undisclosed traffic source shift. FastBet Leads shows the same LTV deterioration pattern plus a 23% increase in FTD volume over the same period, consistent with incentivized or recycled traffic. Both are highlighted red for immediate escalation to Head of Business Development.

Gaming Mind surfaces eight affiliates meeting at least one underperformance threshold, and two of them are severe enough to warrant contract review. PromoZone MNL has posted declining LTV for four consecutive months — the average has fallen from $31 to $14 — while maintaining high FTD volume, suggesting the partner has shifted traffic sources without disclosure. FastBet Leads shows a similar LTV deterioration pattern, plus a 23% increase in FTD volume over the same period, which Gaming Mind flags as a pattern consistent with incentivized or recycled traffic. Both partners are highlighted in red for escalation; the remaining six are amber, flagged for a performance conversation but not immediate action.

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Ryan: "What optimization recommendations do you have for next month's affiliate mix?"

Priority	Action	Partners Affected	Current Deal	Proposed Change	Projected Monthly Impact
1	Convert CPA to revenue share	4 mid-tier partners (above-avg LTV, capped CPA)	CPA $53/FTD	Rev share 28–30%	+$34,000 net revenue/month
2	Negotiate volume bonus with TigerPromo	TigerPromo (rank 3, +31% MoM)	Rev share 30%	Rev share 30% + tiered volume bonus	+$12,000–18,000 net revenue/month
3	Non-renewal on contract expiry	2 bottom-quartile partners (low volume + low quality)	CPA $53/FTD	Contract non-renewal in 60 days	-$3,400 commission spend freed
4	Contract review + clawback negotiation	PromoZone MNL, FastBet Leads	CPA $53/FTD	Renegotiate or suspend	Stop commission bleed on sub-cost traffic

Portfolio Optimization Summary

Metric	Current State	Post-Optimization (Projected)
Revenue per $ commission — CPA tier	$0.97	$1.62
Revenue per $ commission — portfolio	$1.97	$2.34
Net revenue uplift from CPA conversions	—	+$34,000/month
Commission spend on sub-cost traffic	~$6,800/month	~$0 (after action)

⚠️ Gaming Mind flags: The highest-ROI action is converting four mid-tier affiliates from CPA to revenue share — partners who deliver above-average LTV but whose flat CPA deals cap their upside. Projected impact: +$34,000 in monthly net revenue with no change in acquisition volume. TigerPromo's 31% MoM volume growth makes them a priority for a deeper partnership conversation before a competitor approaches them first.

Gaming Mind generates a prioritized set of recommendations across the portfolio. The highest-ROI action is converting four mid-tier affiliates from CPA to revenue share — partners who currently deliver above-average LTV but whose flat CPA deals cap their upside. The projected impact is an additional $34,000 in monthly net revenue without changing acquisition volume. The second recommendation is to negotiate a volume bonus with TigerPromo, the third-ranked affiliate by revenue who has grown FTD volume 31% month-over-month and has signaled interest in a deeper partnership. Two partners in the bottom quartile by both volume and quality are recommended for non-renewal when their contracts expire in sixty days.

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Ryan: "Give me a summary I can send to the Head of Marketing."

Monthly Affiliate Performance Summary — For: Head of Marketing

Section	Key Findings
Top 5 affiliates	AffHub PH, BetLink Asia, TigerPromo, SportsKing SEA, NightOwl Traffic — 58% of quality FTDs
Top 5 net revenue	₱24.2M generated; $91,300 commission paid; 3.5x return on commission
Total commission liability	$218,400 across 62 partners
Underperformer flags	2 affiliates flagged for contract review (4-month LTV deterioration)
Concentration risk	AffHub PH = 19% of affiliate GGR — growing for 3rd consecutive month

Recommended Actions — Next 30 Days

Action	Priority	Impact
Convert 4 mid-tier CPA partners to revenue share	High	+$34,000/month net revenue
Negotiate volume bonus with TigerPromo	High	+$12–18K/month net revenue
Non-renew 2 bottom-quartile contracts (expiring 60 days)	Medium	Free $3,400/month commission spend
Escalate PromoZone MNL + FastBet Leads to Head of BizDev	Urgent	Stop ongoing commission bleed
Review AffHub PH contract terms against current leverage	Medium	Risk management

⚠️ Gaming Mind flags: Two affiliates require immediate escalation based on four consecutive months of LTV deterioration at high FTD volume — a pattern consistent with undisclosed traffic source changes. The portfolio-level CPA efficiency problem ($0.97 net revenue per dollar on pure CPA partners) is a contract structure issue that four targeted renegotiations can largely resolve.

Gaming Mind produces a one-page summary formatted for a non-technical reader. Top five affiliates delivered 58% of quality FTDs and $91,300 in commission liability against $317K in net revenue — a 3.5x return. Two affiliates flagged for contract review based on four-month LTV deterioration trends. Total commission payout for the month: $218,400. Three recommended actions for the month ahead: four CPA-to-revenue-share conversions, one volume bonus negotiation, and two contract non-renewals. Ryan sends it without editing.

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Results

Commission report finalized in 15 minutes instead of three business days

Ryan's entire monthly review — from ranking sixty-two affiliates to generating a payout-ready commission report — took fifteen minutes. He didn't open a spreadsheet, export a CSV, or contact the analytics team. The commission calculations included automatic reconciliation notes for the three partners with disputed figures, eliminating the back-and-forth that typically costs Ryan a half day of follow-up emails.

Two underperforming affiliates flagged for contract review

PromoZone MNL and FastBet Leads were identified as high-risk based on four-month LTV deterioration trends that no single dashboard had connected before. The pattern Gaming Mind surfaced — high FTD volume with accelerating LTV decline — is consistent with traffic source switching or incentivized sign-ups. Ryan escalated both cases to the Head of Business Development with specific month-by-month data supporting the contract review decision.

CPA vs revenue share inefficiency quantified for the first time

The discovery that ArcPlay's pure CPA tier was returning less than $1.00 in net revenue per dollar of commission paid wasn't a gut feeling — it was a calculation Gaming Mind ran across eight partners simultaneously. That number gave Ryan a concrete business case to bring to contract renegotiations, where affiliate managers typically arrive knowing what they want but not what the math actually supports.

Affiliate concentration risk identified before it became a problem

AffHub PH accounting for 19% of affiliate-sourced GGR — and growing — wasn't visible in any existing report. Gaming Mind flagged the concentration trend across three consecutive months and surfaced it proactively, giving Ryan and the Head of Marketing a lead time to diversify before the business became structurally dependent on a single partner's traffic.

"The affiliate report used to be the thing I dreaded most about the first Monday of every month. Three days of reconciling numbers that never matched, and at the end of it I still couldn't tell leadership which partners were actually worth keeping. Now I walk into that noon call with a ranked list, a commission file, and two names to escalate — and I've still got my morning."

— Ryan Santos, Affiliate Manager, ArcPlay